Oliver Roup
VP Product, Instacart
Charter Member
Bay Area, CA
  • Adtech entrepreneur, founded VigLink (acquired by Sovrn Holdings), which monetizes commercial products mentioned within content by linking them to destinations determined in real-time, advertiser-bid auctions
  • Previously worked at Microsoft where he was responsible for directing products for media properties like Xbox Live Marketplace, Zune Marketplace, and MSN Entertainment
  • Held roles at Echo Networks, Vulcan, Inc., the BBC’s iPlayer, and the Founders Fund

Expertise: Connecting web publishers and bloggers with affiliate advertising solutions

Canadian Connection: from Toronto

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