Canadian startup Datacratic
was selected to present at Under the Radar
next month! Datacratic
is from Montreal, Quebec and was part of 48hours in the Valley
in December 2011. Datacratic
is a software company that applies real-time machine learning and predictive modeling to real-time data generated from consumer behavior. Datacratic
provides optimization for Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Agency Trading Desks (ATDs), E-Commerce Web Sites and others in the real-time marketing ecosystem. Originally founded as Recoset in February 2010, Datacratic
is privately held with backing from Real Ventures
and BDC Venture Capital
November 15-16th 2012 (psst, it's right after 48hrs in the Valley!) | 8am-6pm
NEW LOCATION! San Francisco Mission Bay Conference Center
The Bay Area’s Most Effective Business Development Conference
With the increased use of mobile devices and social networks, consumers can discover, share and purchase items anytime - anywhere. Retailers, publishers and brands are now challenged with creating omni-channel strategies to track consumer behavior, points of entry, exit and intent.
As Chris Tolles, CEO of Topix says, “The current challenge for all of us is mobile, specifically, how to drive online revenues to mobile's reduced screen sizes, lack of retargeting and many other issues. We're all flying blind around this, making it up and trying to figure out the insights that will keep us growing (or even surviving). As Instagram proved, even Facebook is keeping watch over its shoulder. Intimate, curated events like Under the Radar
have become key for finding and talking to people who are going through similar issues. It's is a tricky time for entrepreneurs. It feels like we’re between a social land-grab and a huge shakeout around mobile."
With the state of the industry rapidly evolving and the difficulties posed by mobile in an already cutthroat market, hearing that little insight or anecdote sometimes is the difference between a good quarter or a bad one -- or a series A or shutdown. This is a good time to take advantage of living here (or getting here if you can) to get the living picture of what's going on.
This November, Under the Radar
will showcase emerging startups that have developed ways of turning discovery into commerce, analytics into action, tracking and monetizing images, all while reinventing the mobile wallet. It doesn’t matter if a business operates in the cloud or has a store front – everyone is sprinting towards finding mobile, metrics-driven, social and profitable marketing strategies.
HOW UNDER THE RADAR
WORKS: A handful of the industry’s most compelling startups are selected to present to experts and technology executives who are specifically looking to partner with and acquire new technologies. For the sake of making it fun for all attendees and participants and it’s rolled out ‘American Idol’ style. Under the Radar
has been recognized as the most important showcase of innovation and deal-making forum in Silicon Valley. Under the Radar
is NOT a funding event, however, in the past three years alone, 67% of presenters have gone on to raise major funding and/or been acquired by companies such as Google
, Wells Fargo
and others. It’s inevitable with so many dealmakers in one room.
CMOs, CTOs, VPs of eCommerce, VPs of digital, heads of strategy, business development, developers, product managers, investors, and more.
Alumni include: Urban Airship
, Quattro Wireless
, Jive, Magento
, Loopt and hundreds more.