Canadian startup Datacratic was selected to present at Under the Radar next month!  Datacratic is from Montreal, Quebec and was part of 48hours in the Valley in December 2011. Datacratic is a software company that applies real-time machine learning and predictive modeling to real-time data generated from consumer behavior. Datacratic provides optimization for Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Agency Trading Desks (ATDs), E-Commerce Web Sites and others in the real-time marketing ecosystem. Originally founded as Recoset in February 2010, Datacratic is privately held with backing from Real Ventures and BDC Venture Capital. 

And guess what? Our friends at Dealmaker Media have given the C100 community an awesome promo code for Under the Radar tickets. Use this link and the code "c100" to get $200 or more off your ticket price - but hurry up, there's a limited quantity!

Details about Under the Radar:

With the increased use of mobile devices and social networks, consumers can discover, share and purchase items anytime - anywhere. Retailers, publishers and brands are now challenged with creating omni-channel strategies to track consumer behavior, points of entry, exit and intent.

As Chris Tolles, CEO of Topix says, “The current challenge for all of us is mobile, specifically, how to drive online revenues to mobile's reduced screen sizes, lack of retargeting and many other issues. We're all flying blind around this, making it up and trying to figure out the insights that will keep us growing (or even surviving). As Instagram proved, even Facebook is keeping watch over its shoulder. Intimate, curated events like Under the Radar have become key for finding and talking to people who are going through similar issues.  It's is a tricky time for entrepreneurs. It feels like we’re between a social land-grab and a huge shakeout around mobile."

With the state of the industry rapidly evolving and the difficulties posed by mobile in an already cutthroat market, hearing that little insight or anecdote sometimes is the difference between a good quarter or a bad one -- or a series A or shutdown. This is a good time to take advantage of living here (or getting here if you can) to get the living picture of what's going on.

This November, Under the Radar will showcase emerging startups that have developed ways of turning discovery into commerce, analytics into action, tracking and monetizing images, all while reinventing the mobile wallet. It doesn’t matter if a business operates in the cloud or has a store front – everyone is sprinting towards finding mobile, metrics-driven, social and profitable marketing strategies.


HOW UNDER THE RADAR WORKS: A handful of the industry’s most compelling startups are selected to present to experts and technology executives who are specifically looking to partner with and acquire new technologies. For the sake of making it fun for all attendees and participants and it’s rolled out ‘American Idol’ style.  Under the Radar has been recognized as the most important showcase of innovation and deal-making forum in Silicon Valley. Under the Radar is NOT a funding event, however, in the past three years alone, 67% of presenters have gone on to raise major funding and/or been acquired by companies such as Google, Twitter, Hearst, Yahoo, AOL, Cisco, Wells Fargo, vmware, Microsoft, Facebook and others. It’s inevitable with so many dealmakers in one room. 
 

WHO ATTENDS?

CMOs, CTOs, VPs of eCommerce, VPs of digital, heads of strategy, business development, developers, product managers, investors, and more.

Alumni include: Urban Airship, Admob, Greystripe, Pandora, Quattro Wireless, Tapjoy, Box, Jive, Magento, Heroku, LinkedIn, Flurry, Loopt and hundreds more.